TOPS MISSION VISION AND PLAN                        

VISION: Be the most cost effective advertising and marketing instrument for small to medium sized businesses.

MISSION: Network contract workers together with licensees for growth with limited risk by making everyone participate in monies after a sale is made.

PURPOSE: Make winners.

I. Build the brand.
1. Run Contests
2. Time, Newsweek, People magazine ads
3. P.R. Releases
    a. Contest Nominees Releases
    b. Contest Leader Releases
    c. Radio Show tid bit Releases
    d. Contestant Quote Releases
4. Radio Show
5. Main Website for Each State
6. Graphic Strategy
7. Video Strategy
8. Social Media Marketing

II. Generate leads for sales.
1. Business Networking Model BNI
2. Radio Show
3. Follow up calls and email to Contest Nominees
4. Automatic Email Systems; Build database
5. Time, Newsweek, People Magazine ads
6. P.R. Releases
7. Webinars
8. Social Media Marketing
9. Website/Internet Training Classes

III. Develop products that make work and make TOPS money that can be easily replicated market to market.
 1. Virtual Billboard Sites
 2. Business Networking Service
 3. Co Op Direct mail marketing product
 4. Magazine Ad Sales
 5. Ad Specialties Contest Percentages
 6. Contest Promotion Package Percentages
 7. Radio Ad Sales
 8. Website Contstruction
 9. PPC Campaign Management
 10. Website/Internet Training Classes

IV. Perfect the system in Houston first, then Dallas, then Louisiana.
1. Sales Recruiting
2. Sales Training
3.

V. Build the processes that work so that anyone can learn to do what we do simply by following the written down steps.
1. Lead Generation Process
2. Sales Follow Up Process
3. Email Sequence Set Up Process
4. VBS Availability Process
5. Inventory Control Process
6. Sales Training Process
7. BNI participation Process
8. Sales Recruitment Process
9. Sales Goal Setting Process
10. Sales Accountability Process
11. Site Builder Process
12. Graphic Design Process
13. Copywriter Process
14. Site Template Design Process
15. Contest Nominee Process
16. Contest Winner Process
17. Contest RSS Feed Process
18. Email Sequence Monitoring Process
19. Phone Process
20. Supplies Process
21. VBSs Ready To Sale Process
22. Hosting Set Up Process
23. VBS URL Procurement Process
24. Server management Process
25. Server Set Up Process
26. Customer Hosting Process
27. VBS Order Entry Process
28. VBS Project Management Process
29. Business Networking Service Order Entry Process
30. Business Networking Service Project Management Process
31. Direct Mail Order Entry Process
32. Direct Mail Project Management Process
33. Magazine Ad Sales Order Entry Process
34. Magazine Ad Sales Project Management Process
35. Ad Specialties Order Entry Tracking Process
36. Ad Specialties Order Entry Project Management
37. Radio Ad Sales Order Entry Process
38. Radio Ad Sales Project Management
39. Website Construction Order Entry Process
40. Website Construction Project Management
41. PPC Campaign Order Entry Process
42. PPC Campaign Project Management
43. Website/Internet Training Class Order Entry Process
44. Website/Internet Training Class Set Up Process
45. Website/Internet Training Class Project Management Process
46. Process for Updates to All Clients
47. Process For Updates to and from All Vendors
48. Process for collection of all monies
49. Process for payment of all monies
50. Testimonial Collection Process
51. Testimonial Distribution Process
52. Customer Feedback Process
53. Response to Customer Feedback Process
54.