1.You will receive by email the VBS ORDER FORM. First review it.

2.Make sure to take note of VBS URLs. This tells you how many versions will have to be created of the same copy.

3.Then note if there are any additional pages in this order

4.Note the names of the Additional Pages

5. Note the Home Page H1

6. EXPLANTION OF ALL FIELDS:

A.Additional Pages tells you if there is a second and third page before the CONTACT page and after the HOME page

B.The “If Addl. Pages: Name them –“ field will give you the names of those pages, which will emphasize different keywords than the front page or Home Page.

C.Home Page H1 is the headline for the home page… Some editing here may be required

D.List Services – If we are to include a list of the Client’s services, this will appear here.

E.Customer Dictated Copy – Self Explanatory

F. Next is a list of “INCLUDES”…

G. Why Company? – The sub head for this part of the VBS is to say: Why Choose COMPANY NAME in TERRITORY + CATEGORY? (Remember… look at the URL’s and determine if the order of the primary keywords is TERRITORY + CATEGORY or CATEGORY + TERRITORY to write this sub head.

H. BigAdv. chooseIn TER CAT – This subhead is WHAT IS THE BIG ADVANTAGE OF CHOOSING THIS TERRITORY + CATEGORY

I.Free Est. in TER CAT? – If this Client offers Free Estimates, we need a sentence for that. The Subhead must read: Free Estimates in TERRITORY+CATEGORY

J.Wetobe your TER CAT co? – Subhead must read: We want to be the first choice for CATEGORY in TERRITORY

HINT: We are trying to win TERRITORY+CATEGORY and… and… CATEGORY+ TERRITORY… So, you can mix up the TERRITORY and CATEGORY order a couple of times.

K. Insured or n/a? – If they are insured and bonded, include a Subhead that says: Insured and Bonded, if appropriate. Then include a sentence under the subhead describing the advantages of the Client’s insured/bonded.

L.Hours is self explanatory. But include a subheading of that says: Hours, then list the hours underneath that.

M. In case of ermg? – Subhead should say “Emergency Hours and/or Emergency Contact”

N.Cust Testimonials – If the Client’s website has testimonials, then put them in this area.

O. What TIT says? – Tops In Texas does endorsements. Paste this copy

TESTIMONIAL FROM TOPS:

“Whether it’s a new roof in Kingwood for your business or home, or a quick repair to keep the water from leaking onto your computers, you can’t go wrong with ADMIRED CONSTRUCTION AND ROOFING. John Villareal is the type of man that you trust immediately. Some people just have that “reliable presence” and that’s John. And with the free estimates, what do you have to lose?!!!?” Just edit it and rewrite it… If necessary, have Tim call the owner and get some information.

P.Next… There may be a description of the brands to include information on in the copy. This may just be a graphic on the site, but you may also want to write a little copy if appropriate. This may or may not require a Sub Head.

REMEMBER: All subheads should be bold face.

7.Write the copy for the first URL.

8.Copy and paste the copy into the next page.

9.Search and replace the TERRITORY and CATEGORY words in two separate SEARCH and REPLACE functions with the TERRITORY and CATEGORY represented in the next URL.

10. Repeat this process for each URL in this order, assuming that they all have the same Category…

11.If they have different CATEGORIES, then the original process must be repeated…

12. Once you have finished the COPY and PASTE for all sites and have saved the COPY, making sure to label the saved file with CLIENT ABBREVIATION+Category words. Be consistent in how you label the Files.

13.NEXT… go to each page and change up the wording on several sentences per VBS page.

14. Now it is time to upload.

14.AGo to BASECAMP: https://tit.basecamphq.com

14.B.Use PW and LOGIN information to open it

14.C. ENTER on Dashboard on top left if it is not pre-selected

14.D. On right hand side find the Client Folder

14.E.ENTER IT to open the CLIENT’s Basecamp Project File

(This is our online storage location for each Client)

14.F. Next screen is “Project Overview & Activity”

14.G.ENTER in the navigation area above, the red link “New file”

14.H “Upload a file” screen is next

14. I.ENTER Browse. This will open a path to the File where all the graphics are stored on your computer desktop (or wherever you chose to set up the Client’s File.

14.J.Find the files to upload. ENTER it then hit SELECT or CHOOSE or whatever prompt your computer offers.

14.K. IMPORTANT>>>> Do not ENTER upload yet. We upload all files in your CLIENT folder at once.

14.L NEXT… Go to: “No Category” dropdown menu. ENTER it and select “Documents”

14.M.  If you had to create more than one file, repeat the process. DO NOT ENTER UPLOAD until you have selected all files. Generally, the copy should be in only one document file.

14.N. Then ENTER “All of Domain Marketing Resources” and “Tim Dillard” below in the email notification section.

15.NOW ENTER UPLOAD. The upload time bar will scroll from left to right. This will not take long.

16. Copy the File to an email and email it to kim at topsintexas dot com. Make sure to label the SUBJECT area of the email with CLIENT NAME and COPY and date. Put the date in this format: 021010 – if it was February 10, 2010.

17. Finally, prepare an invoice and send email to kim at topsintexas dot com.