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STARTED IN 2004
Marketing
is about one thing: Control. You are trying to control the selection of your company
with your customers and prospects. Preceding and following that decision
you are attempting to control something called your “brand.” Your brand is simple to
understand: It is the words people use to describe you, your products
and your value proposition. Small businesses usually have no brand. In other words, they
have no real awareness. We created Tops In Texas as an endorsement
vehicle for those businesses. By running Tops In Texas in regional editions of National
Magazines such as...
and
more, we enabled our
clients to be named, “Tops In Texas"
From there, the clients could showcase framed reprints of the
ads or post posters in their lobbies or stores. This helped them control the words their
customers/patients/clients used when describing them, “They were named Tops
In
Texas in Time Magazine.” Consumers do not disassociate a National Brand from a
regional placement. To the consumer, if you are Tops In Texas as seen in
Time Magazine, your are just that.
ORIGINALLY
Tops In Texas originally ran its host under the pseudo-name of Emmit Drallid which was Tim
Dillard's name spelled backwards. Over the years several different people played the
role in print, on radio and on TV as Emmit Drallid. The last person to do so was the
late Mark Esposito. Mark passed away of cancer in 2008 and we have just re-launched
Tops In Texas in late 2009. This will always be dedicated to his memory and his
incredible friendship. Mark was and is a true friend...
NATIONAL MAGAZINES
We ran
in magazines including: Time, Newsweek, Parents, Bon Appetit, U.S. News & World Report,
Food & Wine, This Old House and many more.
TV & RADIO
This
took our product to TV and Radio and clients began to want the same recognition on TV
and Radio. Our Tops In Texas radio show aired in Houston and clients
bought TV spots on local affiliates of major networks such as ABC, CBS, CNN and FOX
NEWS CHANNEL.
NOW THE INTERNET
Now
we come to the Internet with our Virtual Billboard Site
TM product.
For $99, we guarantee a top ten GOOGLE ranking and exclusivity for you and your
company
at a location on the Internet your competitor will take
if you don’t want it.
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