ABOUT TOPS

See us in Time, Bon Appetit,
Newsweek, This Old House,
Parenting, Food & Wine and more...
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Media Logos

STARTED IN 2004

Marketing is about one thing: Control. You are trying to control the selection of your company with your customers and prospects. Preceding and following that decision you are attempting to control something called your “brand.” Your brand is simple to understand: It is the words people use to describe you, your products and your value proposition. Small businesses usually have no brand. In other words, they have no real awareness. We created Tops In Texas as an endorsement vehicle for those businesses. By running Tops In Texas in regional editions of National Magazines such as...

	Time
	Newsweek
	Bon Appetit
	Us News & World Report

and more, we enabled our clients to be named, “Tops In Texas"

From there, the clients could showcase framed reprints of the ads or post posters in their lobbies or stores. This helped them control the words their customers/patients/clients used when describing them, “They were named Tops In Texas in Time Magazine.” Consumers do not disassociate a National Brand from a regional placement. To the consumer, if you are Tops In Texas as seen in Time Magazine, your are just that.

ORIGINALLY
Tops In Texas originally ran its host under the pseudo-name of Emmit Drallid which was Tim Dillard's name spelled backwards. Over the years several different people played the role in print, on radio and on TV as Emmit Drallid. The last person to do so was the late Mark Esposito. Mark passed away of cancer in 2008 and we have just re-launched Tops In Texas in late 2009. This will always be dedicated to his memory and his incredible friendship. Mark was and is a true friend...

NATIONAL MAGAZINES
We ran in magazines including: Time, Newsweek, Parents, Bon Appetit, U.S. News & World Report, Food & Wine, This Old House and many more.

TV & RADIO

This took our product to TV and Radio and clients began to want the same recognition on TV and Radio. Our Tops In Texas radio show aired in Houston and clients bought TV spots on local affiliates of major networks such as ABC, CBS, CNN and FOX NEWS CHANNEL.

NOW THE INTERNET

Now we come to the Internet with our Virtual Billboard Site TM product. For $99, we guarantee a top ten GOOGLE ranking and exclusivity for you and your company at a location on the Internet your competitor will take if you don’t want it.